President’s message

2024: Another record-breaking year!
In 2024, AGICOA achieved another milestone, distributing a record EUR 200.2 million while ensuring stable collections from 2023 to 2024.
AGICOA is at its peak, thanks to the dedication of our team members and the invaluable support of our partners. While we aspire to maintain this high level of performance, we recognize that breaking records year after year is not a given.
Our success this year is driven by multiple factors, including the trust rightsholders place in our system and our team’s relentless commitment to enhancing distribution efficiency. By adopting innovative approaches, such as AI-driven solutions and improved conflict resolution methods, we have tackled past challenges and expanded into new markets, including Latin America.
The UK market is thriving, and our strategic investments have paid off, strengthened by strong partnerships. However, Belgium and the Netherlands remain challenging, requiring ongoing renegotiations. Belgium is a complex market with numerous established and emerging players. Operators are navigating an uncertain future due to shifting consumer behaviors, but we are optimistic that our efforts to engage them in 2024 will yield positive results.
Notably, we reached an extraordinary distribution level of EUR 43.8 million in Belgium this year.
Embracing AI with responsibility
We continue testing AI, and we are hopeful that it will accelerate the matching and distribution process. However, we remain cautious, ensuring AI remains under human supervision.
Data protection remains a top priority. This year, complying with Swiss data protection laws has not been a challenge for us; instead, we view it as an opportunity to strengthen security across all levels of our operations.
A well-functioning organization
I am extremely proud of the AGICOA team, the Board, our partners, and the Finance Committee. We take a proactive approach to ensuring that everyone fulfils their role effectively and that the Board has complete confidence in the integrity of the organization’s operations.
Before 2024, there were concerns about the cost-benefit balance of investments in AI and certain market expansion efforts, for example. However, this exceptional year has demonstrated the effectiveness of our system, and the Board is now reassured and satisfied with our progress.
Looking ahead
Our primary focus is to stabilize key markets while maintaining strong performance and supporting our partners. Anticipating market trends and securing future revenue streams remain crucial.
Transparency for producers and rightsholders is a priority, and AI plays a key role in accelerating the matching and distribution process. Additionally, AGICOA serves as a financial safety net for producers by ensuring secure revenue collection.
With advancing technologies such as AI, we have a vital role to play in safeguarding rightsholders, and we are prepared to meet the challenges of the future.
We are confident that 2025 will be another successful year. Our team has become more efficient, conflicts are being resolved faster, and fewer blockages mean that money flows more swiftly from collection to distribution.
With our unwavering dedication, strategic investments, and commitment to high standards, along with our capacity to absorb change, we remain optimistic about continued progress and positive outcomes in the years ahead.